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Telefonica Vivo World Cup Hotsite



A responsive Hotsite and also a hub of content that would aggregate all of the materials and content of Telefonica Vivo advertising campaign for it's Soccer World Cup 2018 sponsorship.

INTERFACE
VISUAL DESIGN
ART DIRECTION

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Challenge

Think about a atractive way to present the Vivo World Cup sponsorship campaign in a Hotsite. Also with further campaigns in mind how that would integrate.

At that time I had just a sketch of what would be vehiculated as a campaign, so I had to work with the tools that I had.

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The idea & the anthem


The first campaign was to suposed to be an anthem, and what I had at that time was the work in progress cut with a not final recorded song. But I had to create a navigation prototype and an idea to present the anthem lyrics on the site.

Together with the motion team, we first came up with this:








I thought about an interactive video that when you pass the mouse you'd see the lyrics in a visual appealing way. With a simple navigation between pages of the site

The good thing was that the client loved it! The bad was that we had just a few days to put this concept to light.

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Predicting the future & testing


I had to think about the next campaigns and how they'd be presented on the site. But I just had again some concepts of what would come. So again, working with the tools in hand I created some studies and patterns for how the content could be organized.

 Some of the concepts and patterns created.

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Close to the launch of the site I just had around 2 days to organize and test the functionalities to the final layout be implemented, I had a big help from other guys of the UX team to make a good and understandable experience.

The final parts I've worked side by side with the development and working for solutions with their also short time and implementation difficulties. We had a deadline and we needed to let some of our ideas go.

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The final design

















 





Mark